I was hired to create a new identity for a dynamic, outbound telesales startup providing Home, Building/Contents, and Landlord Insurance. Working closely with the director, we highlighted key requirements, company profile and project direction. Through research and developing design ideas, It was evident that uniting the three insurance products would help influence customer loyalty. The brand mark is adaptable – identified as a singular (T) or a (TC) unified with three subtle divisions. Combined with the type, name/tagline modifiers there is a message of assurance and friendly service.